The goal here was to create a 30sec paid social spot for University of Phoenix. The creative deck and boards were supplied to me by the design team, as well as a scratch VO, and general tone of the piece.
Once I created a first cut, I realized that the section "300 Real World Careers" lagged a bit, as there is a fair amount of script allocated to this one visual. So I brought this up in our review meeting and discussed some possible solves with the art director and other designers.
What we landed on was either to utilize icons and text, or possibly bring in some illustrations from their illustration library. I chose this route, and adapted their illustrations to fit the limited color palette, and found a way to work them as transitions between the already existing style frames, as well as adding an entirely new section, a three part morph for "business, technology, and healthcare." As well as a text treatment background that was drawn the style already created for this piece.
Some other small tweaks were made over a course of three edit cycles, and once picture was locked, I also created 2 additional versions at 1x1 and 9x16 aspect ratios respectively, which required some slight finessing to fit within these dimensions.